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Commercial focused senior aviation executive with 37 year’s experience and a strong achievement drive. Fluent in Spanish.

 

Proven track record for generating new revenue streams, board level negotiation, and development of strategic & tactical pricing policies. 

John

global sales
& 
procurement specialist

Operational Experience:

Biography:

JR Aviation Consultancy Chief Executive Officer                   2018 to present

 

Providing aviation services to existing airlines, travel agents, tour operator’s start-up airlines and government bodies. Building relationships with airlines all around the world, cruise companies, conference/incentive and start up airline projects. Providing sales, purchasing, marketing, project management, budget control and team management to the aviation industry. 

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European Cargo – Sep 2025 to End of April 2026

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Employed as a consultant in mid-September 2025 to improve, coach and increase commercial business in both series and ad hoc work with European Cargo. To take part in the Executive Leadership Team meetings and help to increase commercial sales for the group.

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Flypop - Start Up Airline - Group Commercial Director

 

Key Responsibilities

  • Dealing with leasing companies in procuring aircraft for start up

  • Setting up cargo deals with suppliers in United Kingdom and India

  • Setting up commercial and operational departments.

  • Working with Engineering Director to build relationship with airline

  • Assisting Engineering Director on negotiating engineering contracts to maintain engines and airframes.

  • Ensuring profitability of the business for the future

 

Skytrail (Division of the Golden Holiday Group)                     2014 - 2018

 

Skytrail is a new start up aviation division of the Golden Holiday Group buying and selling capacity to a variety of travel businesses throughout the world. In the short space of time the division has been in business we have generated approximate sales of £18m.

 

Director

 

Key Responsibilities

  • Managing team of 5 people

  • Driving profitability of the business and introduce growth in new markets

  • Introduce systems to control sales, budgets and finance

  • Market new brand, determine strategy for new division, work with Group Board on future strategy

  • Building relationships with airlines worldwide, cruise companies and government organisations such as the Ministry of Defence and the Civil Aviation Authority.

  • Confirming business via tender process with the Ministry of Defence

  • ACMI leasing encompassing wet, damp and dry lease for short, medium and long term 

 

Key Achievements

  • Since the start of the business on 01 December 14 we have achieved £18m

  • Skytrail Division is on target to make a profit in the first year of operation

  • Successfully introduced an in-house system to manage current sales, revenue and control costs

 

First Aviation (Division of the Monarch Group)                       2003 – 2014

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First Aviation was the brokering division of the Monarch group selling capacity on in-house carrier Monarch Airlines (which was the UK’s leading independent charter airline) and growing the third party brokering sales. The business generated sales of approximately £180m

EDUCATION: Business Education Council – Certificate of Merit

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